Consumer Reports 2016
“Many people assume they’re getting a good deal when they shop for a TV at a big box store. But is this really the case? There are a couple of things to consider when comparing prices between store types. The first is what is called a UPP, or Universal Pricing Policy. Most major TV manufacturers have a UPP in place, meaning that each TV model is priced the same across all retailers, with the threat of future shipments being cancelled by the manufacturer if the store does not adhere to the policy. The result is that you are likely to encounter similar prices for the same product no matter where you shop, whether it’s at Best Buy, Costco, or Sam’s Club. By tweaking the specs on a TV, club stores are able to offer models that are similar to, but not the same as, the models found in regular retail stores.”
We buy our TV’s factory direct from local distributor Sierra Select. Ensuring all products we offer are built to manufacturer, not big box store, specifications. At Mission Electronics, we believe in value, not cheap. When investing in an expensive Television, which would you prefer?
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